Whether you’re just starting an online business or looking to scale an existing one, you’ll need a range of digital marketing tools in your toolkit.
This article covers top 5 online marketing tools across different categories to take your online business to the next level.
What Are Digital Marketing Tools?
If you run an online business, be it dropshipping, blogging, niche websites, affiliate marketing or something else, you need tools to help win over leads, manage customer relationships, and uncover new market opportunities, to mention a few.
These collections of tools are broadly referred to as digital or online marketing tools.
That being said, let’s now go through 5 must-have tools for online marketing across various categories.
#1 Sprout Social
Sprout Social is a social media management platform. This social marketing tool comes with different plans to help your social media platforms in one place.
As an online business owner, having a platform that integrates all your social media accounts on Facebook, Twitter, Instagram, and/or YouTube is a good way to automate tasks you would otherwise manually do.
Sprout Social alternatives include Loomly, Hootsuite, Buffer, and Crowdfire.
#2 Canva
For a successful social media campaign and digital presence, you’re going to need eye-catching visuals.
Hiring a graphic designer could cost more than you’re willing to spend, especially when just starting or on a lean budget.
This is where canva comes into the picture. With Canva, you don’t need to learn how to use complex apps like Photoshop. Canva’s drag-and-drop editor plus ready-made templates got you covered.
Tip: You can use a free stock photo site like Unsplash to get images to work with in Canva. Unsplash has a robust library of free, high quality images.
#3 HubSpot
HubSpot is well-known for its range of marketing tools to create websites and landing pages, capture and manage leads, and set up email automation workflows.
Remember, if you sell online, you need a platform to interact with customers.
With HubSpot for email marketing, you have access to a suite of products to create, send, and track email campaigns.
Alternatives to HubSpot includes EngageBay, GetResponse, Drip, Pipedrive, and Zoho
#4 Ahref
If you run a blog or have one as part of your website marketing, you have to be on the lookout for new keyword ideas and opportunities to rank on search engines.
Ahref’s has a range of solutions to help with keyword research, link building, competitor analysis, site audits, and rank tracking.
Though you have to do the work up front, organic traffic from search engines can send tons of new leads and buyers your way. And you need tools like Ahref to get the needed insights and information to do the frontend works.
Some Ahref’s alternatives are Semrush, MOZ, and UberSugget.
#5 Survey Anywhere
Survey is a powerful way to understand the opinions and attitudes of both prospects and existing customers.
Survey Anyplace is a responsive survey app that lets you create responsive, interactive, and entertaining surveys and quizzes.
This online marketing tool can be used to gather information and valuable feedback from your target audience.
This way, you know the problems, pain points, and needs of your potential buyers, and you can use this information to inform your offer building.
With Survey Anyplace, you have the option to distribute your surveys across multiple platforms, including email, websites, and social media.
Conclusion
Digital marketing tools are a must have for businesses that run in part or fully online.
From managing all your online social platforms in one place to conducting surveys, having the right marketing tools can save you time, help automate manual tasks, and make your business more profitable.
Which of the online marketing tools covered in this article are you using already? We’d like to know in the comments.
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