Content is King!
Yes, we’ve all heard it a thousand times.
As a cliche, it’s very easy to lose appreciation for its true meaning. That would be a big mistake.
But not every content is created equal. A piece of content only sits on the throne if it converts.
That being said, we’ll cover in this article how to create useful, valuable content that gets the audience to take action.
#1 Understanding Your Target Audience
A piece of content gets the crown when it keeps consumers engaged and moves them to action. You can only create such content, be it video, blog posts, or social media updates, if you understand your target audience’s interests (and dislikes), pain points, preferences, and what help they’re seeking at any given point.
This is where research comes into the picture. Do keyword research, carry out surveys, and gather as much information as possible about your target audience so you can create content that speaks to them directly.
#2 Create Valuable, Not Run-of-the-Mill Content
Creating quality content is one of the high-converting content strategies you need to adopt to make your content convert.
While it might be difficult to balance quality with consistency, we recommend you don’t compromise on quality in the name of producing regular blogs, videos, or social media posts. Wondering what constitutes content of substance?
A quality content:
- Speaks to the needs of the target audience.
- Keep the audience engaged from beginning to end. Include where appropriate visual elements to help hold attention.
- Provides actionable advice, or spells out what to do.
#3 User Generated Content (UGC) Plays A Part
Also known as consumer-generated content, UGC is a type of word-of-mouth marketing where customers organically spread the word about your brand on social media or other channels.
User-generated content could be testimonials, videos, images, or reviews.
The point is to use this form of content to your advantage. How?
First, encourage customers to talk about your product or service on their platforms, especially social media, and ensure to acknowledge such customers. You can send these loyal fans free products or special offers to appreciate their word-of-mouth marketing.
Also, add a snippet of customer reviews or testimonials in your marketing content with a link to the original post. Prospects are more likely to check out what others are saying about your business before buying.
#4 Content Optimization
It’s one thing to write a nice blog post or create a video that solves a problem for your audience; it’s a completely different matter to optimize such content for different browsers and social platforms.
Another content optimization tip is to write or create your content in a way that ranks on search engines. This way you get more traffic, more visibility, and more conversion opportunities.
Final Words
Every time you create content, remember that valuable content is king. Your content would truly reign supreme if it speaks to your audience, provides quality information, incorporates user-generated content, and is well-optimized for users and other channels on the web.
Tell us in the comment what you think.
Favour Michael