The world is advancing into a rapidly developing global village. It has become necessary for every business that desires to scale into the next century and digital age to own a functioning website.
The website is the first point of contact between a company and its potential customers.
A well-structured website adds such an advantage to a company that it can lead to many customer conversions. Thus, there is a need to know how the website designs impact customers.
How Does Website Design Affect User Experience?
Users are engaging websites in the absence of the designer, and the designs must be properly done to have an overall enjoyable experience for the user.
The following are ways in which website design affects users:
A guide to the user’s Eye
A well-designed website is structured in such a way that the hierarchy of elements guides the user’s eye on the page, from significant to less significant elements.
When colours, font sizes and placement of elements are calculated and positioned in strategic places, they create a detailed eye path for the users to follow while reading.
With this arrangement, website visitors are sure not to miss bold messages and valuable content, and this results in a more engaging visit to the website.
Evoking Emotions Through Colours
Mostly, colour schemes are attributed to emotional states and behaviours.
When colours are well selected and used on a website, they have a way of evoking certain feelings of excitement and anxiety throughout the surfing time.
The colour scheme helps designers connect website visitors to the content of the webpage.
Typography and Font Display
Your website will not be complete without written content, and this is where typography comes in.
A clearly written and easily understandable font is the best if you need your posts and website content to be engaging. A good font fosters a seamless reading experience.
Experience Across Devices
Switching from your PC to a mobile device should not render your website invalid or difficult to understand. Your website should adapt to various screen sizes and resolutions.
It must be adaptable for all classes of devices so that mobile device users or iPad users are not left out of accessing your website.
Empty White Spaces
Empty spaces in website designs are often overlooked, without knowing that they affect the overall user experience while surfing.
Using white spaces strategically adds to the overall beauty of a website by creating even spacing among design elements.
Quality Imaging
Good, quality imaging adds beauty to the graphics of a website. Images are used to show product packages, office space, advertisements and services rendered.
A blurred, twisted and obscure image does not pass the much-needed information that will drive conversion and sales.
A clear image in a good file format will convey the much-needed message to the target audience.
Conclusion
As user experiences develop, the website plays a very important role. A user could change his mind about purchasing or requesting a service from an organisation as a result of a poor or difficult experience navigating the website.
Imaging, typography, and colour are some of the website features that greet the user once they land, and have the ability to impact their overall experience on the webpage.
Attention must be paid to these features by the designers to avoid losing potential customers due to a poorly arranged website.
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