If you’re a business owner and looking for ways to grow your clientele or customer base and how often they buy, then you need to understand sales funnels. This guide will help you.
If you’re already in on this powerful marketing model but just looking for sales funnel optimisation strategies, you’re also on the right page.
What Is A Sales Funnel?
A sales funnel is a sales term describing the journey potential buyers go through from the point of knowing about your product or service until the point where they decide to buy (or continue buying).
There are many prospects at the top of the funnel, but fewer—the ones who eventually become customers or return customers—at the bottom.
Now let’s look at the six steps to building a high conversion-driven funnel design.
1. Start With Your Target Audience In Mind
Building your funnel for the wrong audience will lead to little to no leads reaching the end of the funnel.
So start by defining your audience. Create a customer avatar or customer profile, so you can be clear about the following regarding your customers:
- Demographic information, such as age, location, and gender,
- Interests, including likes and dislikes,.
- Brands they follow/buy from.
- Pain points and how your product or service can solve those.
You may need any or combination of surveys, in-house data, or big data sources like Facebook audience tool, or keyword research tools to define your audience.
2. Build Awareness And Interest
At this point, chances are your defined audience doesn’t know anything about your brand or a particular offer you’re trying to get them to experience.
So, create ad content like videos, blog posts, social media posts, and more to reach your defined audience.
It’s important that your marketing content stands out.
When creating, for example, text or video-based ads for social media, ensure the content catches attention, is responsive on different browsers, and contains elements that move prospects to action, or else your content just blends into the digital murk.
Once your target audience starts to notice your offer through your marketing, you need to stir up their interest.
This is an important part of what draws them deeper into the funnel.
Generate intense interest in your product or service offerings through:
- Entertaining and accurate content. Do not mislead your potential customers.
- Let them in on some behind the scenes of your operations that you’re proud of. This builds many things, including trust
- Showcase any points of difference, such as your commitment to a charity, or special ingredients that set your product apart from that of the competition.
4. Capture Leads
Your next conversion-driven funnel design step is to generate leads.
Lead generation is basically capturing prospects through your ad content on social media sites, blogs, and your website to build a customer base that you can later sell to.
But don’t forget the expression, “give and take.”
This point is one of the important sales funnel optimisation strategies, where you give prospects free but valuable information in exchange for their email.
This freebie could be free ebooks, how-to videos, or a or a free bottle of your product.
5. Nurture Your Leads
Your ultimate goal is to get as many leads as possible to buy your product or service.
Some people are not going to buy the first few times you send them your promotional offers. Therefore, you have to nurture them, warm them up until they are ready or trust you enough to buy.
Send personalised emails, addressing their pain points, and possible objections. The main goal is to make your email marketing as targeted and timely as possible.
6. Close The Sale
This stage is mainly for customers who’ve abandoned carts or deliberately held off making a purchase.
Send retargeting email campaigns with headlines like “Hey, you forgot something!” You can also induce them to complete their purchase by offering further discounts, bonuses, or limited-time special offers.
Final Thoughts
The six-stage process covered in this article showed how to create a high conversion-driven funnel design. With a well-designed sales funnel, you’re going to increase the number of leads that get to the bottom of the funnel—the buying stage – and perhaps you can even turn them into longtime customers.
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